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Social Proof: The Growth Lever Bus Companies Can’t Afford to Ignore
August 18, 2025The latest episode of DriveTime dives deep into a challenge that’s been plaguing the motorcoach industry for over a decade: the driver career crisis. Host Chris Riddell, co-host Jeff Rogers of TConTeam, and guest Joe Gillis of Northwest Navigator discuss the root causes of this industry-wide issue — from outdated perceptions to undervaluing driver roles — and what it will take to turn things around. If you care about the future of motorcoach travel, this episode is a must-listen. Catch the conversation, share your thoughts, and be part of the movement to elevate the driver profession.
Meet the Panel
Chris Riddell
CEO, TBN
“We don’t have a hiring problem — we have a value problem, Until we treat motorcoach driving like the professional career it truly is, we won’t solve this crisis.”
Jeff Rogers
CEO, TCon Team
“The company that has the best drivers wins. Drivers determine success — not just in safety or service, but in the entire customer journey. It’s time we start treating them like it.”
Joe Gillis
Owner, NW Navigator
“You could take a crappy bus and a great driver and have a wonderful experience. You could take a brand-new bus, put a crappy driver in it, and have a horrible experience. Drivers are the experience.”
Short on time? Enjoy The DeepDive.
a 6 minute audio summary of the conversation for those of you short on time.
