How to Use Email to Sell Value to Your Customers There is a common mistake in charter sales that I think we have all made at […]

Stop Tracking Activity: What Motorcoach Operators Should Actually Measure in Sales Counting calls and emails feels like accountability. In our industry, it usually rewards the exact […]

Why People Pay More for the Same Thing Wrapped in Different Packaging The other day I found myself standing in front of a shelf at the […]

Your Next Software Decision Isn’t About Software Today, one of our industry’s legacy software providers is offering an “early look” at a cloud platform they have […]

How PTSD May Be Holding You Back From the Changes Your Business Needs By Christian Riddell Let’s start with the obvious: change is not fun. Anyone […]

How You Think About the Value of Your Service May Be Costing You Money The case for dynamic pricing in the motorcoach industry There is an […]

When the Machine Said the Quiet Part Out Loud This all started innocently enough. I was doing research on bus companies using AI tools. Not an […]